LeadPages Vs Instapage : Which Landing Page Builder is Best For You?


 LeadPages vs Instapage and Comparison Between  LeadPages vs Instapage PricingšŸ˜. Check out the Difference Between LeadPages vs Instapage and Choose better for your business.

Both LeadPages and Instapage are the best tools for landing pages. If your main focus is on building aesthetic, strong, and high converting landing pages then LeadPages and Instapage are for you.

Both the tools are powerful, they have lots of similarities but also offer differences in their features and functioning. 

It is quite difficult to choose between the two as both Instapage and LeadPages are highly popular platforms. If you are struggling in deciding which is best for you. Then don’t worry here I am to help you out.

Sometimes all in one platform have basic features for building landing pages. If you want dedicated landing pages then opt out of these tools after comparison.

In this article, I will provide you an in-depth comparison between  LeadPages vs Instapage. I am sure after reading our comparison, it will help you in choosing the best for you out of these two.šŸ˜‡

Keeping the importance of your time in mind. So, without any further due, let’s get deep into the  LeadPages vs Instapage review.

Drag and Drop Editor
A/B Split Testing
Limited templates
More number of templates
Responsive Tools
Alert Bars
Easy Collaboration

LeadPages vs Instapage: Pricing

The major factor which plays a major role in choosing a tool, it’s pricing or pricing plans. Here you will get an in-depth review of LeadPages vs Instapage pricing.

Let’s check out their pricing individually.

LeadPages Pricing

1. Standard Plan Plan: $27/month 

Starter Plan Value for money

This is the cheapest plan which LeadPages offers. It will cost you. $27/month if billed annually orĀ <br>$37/month if billed monthly.
$<strong>2</strong>7/month (billed annually)<br><br> $37/month<br>(billed monthly) Get Offer

If you opt billed annually then you can save $120 per year. This plan offers landing pages, popups, hosting for free, tech support, and many more.

A/B Split Testing is missing in this standard plan of LeadPages

Standard Plan Features

  • 1 Site
  • Landing Pages, Pop-Ups, Alert Bars
  • Unlimited Traffic & Leads
  • Free Custom Domain*
  • Free Hosting
  • Mobile-Responsive Site Templates
  • Lead Notifications
  • Tech Support (via Email)
  • 40+ Standard Integrations

2. Pro Plan

<strong><strong>Pro</strong> plan</strong> Value for money

This plan offers 3 sites, a free custom domain, and free Hosting. Other than that A/B Split Testing is included in this pricing plan.<br>
$59/month (billed annually)<br><br>$79/month <br>( billed monthly) Get Offer

If you opt for annual pay then can save $240/ year. This plan offers 3 sites, a free custom domain, and free Hosting. Other than that A/B Split Testing is included in this pricing plan.

Pro plan features

  • 3 Sites
  • Landing Pages, Pop-Ups, Alert Bars
  • Unlimited Traffic & Leads
  • Free Custom Domain*
  • Free Hosting
  • Mobile-Responsive Site Templates
  • Lead Notifications
  • Tech Support (via Chat + Email)
  • 40+ Standard Integrations
  • Online Sales & Payments
  • Unlimited A/B Split Testing
  • Email Trigger Links
  • 10 Opt-in Text Campaigns

3. Advanced Plan

<strong><strong><strong>Advanced Plan</strong></strong></strong> Value for money

This plan is the highest pricing plan of LeadPages. It will cost you:<br>$239/month if billed annually<br>$321/month if billed monthly
$239/month (billed annually)<br><br>$321/month (billed monthly) Get Offer

So by opting for annual pay you can save up to $984/year. This pricing plan offers 50 sites, unlimited A/B Split Testing, one on one quick start call and many more.

Advanced plan features

  • Up to 50 Sites
  • Landing Pages, Pop-Ups, Alert Bars
  • Unlimited Traffic & Leads
  • Free Custom Domain*
  • Free Hosting
  • Mobile-Responsive Site Templates
  • Lead Notifications
  • Priority Tech Support (via Phone)
  • 40+ Standard Integrations
  • Online Sales & Payments
  • Unlimited A/B Split Testing
  • Email Trigger Links
  • 10 Opt-in Text Campaigns
  • Advanced Integrations
  • Includes 5 Pro Sub Accounts
  • 50 Extra Opt-In Text Campaigns
  • 1-on-1 Quick Start Call

Instapage pricing

1. Business plan

<strong>Business </strong>Plan Value for money

Garb the multiple features with Business plan.<br>do not let go this golden offer. <br>
$149/month (<strong>billed annually</strong>)<br>$199/month<br>( <strong>billed monthly</strong><br> Get Offer

Instapage pricing plan costs $149 per month if billed annually and $199 per month if billed annually. In this plan, you are offered Heatmaps, A/B Split Testing, no conversion limits, and many more.

 One advantage here is it offers 14 days free trial.

Business Plan Features
  • No Conversion Limits
  • 1 Landing Page Builder
  • InstablocksĀ®
  • Thor Render EngineĀ®
  • Post click ScoreĀ®
  • AdMapĀ®
  • Multi-Step Forms
  • Server-Side A/B Testing
  • Heatmaps
  • Conversion Analytics
  • Dynamic Text Replacement
  • Zapier Integration
  • Salesforce Integration
  • Marketo Integration
  • HubSpot Integration
  • SSL Encryption
  • GDPR Compliance
  • Google Single Sign-On (SSO)

2. Enterprise Plan

<strong><strong>Enterprise</strong></strong> Plan Value for money

Another plan of Instapage is the Enterprise plan which can customize as per needs. <br>
Custom Price<br> Get Offer

Enterprise Plan Features
  • #1 Landing Page Builder
  • InstablocksĀ®
  • Thor Render EngineĀ®
  • Post click ScoreĀ®
  • AdMapĀ®
  • Multi-Step Forms
  • Server-Side A/B Testing
  • Heatmaps
  • Conversion Analytics
  • Dynamic Text Replacement
  • Zapier Integration
  • Salesforce Integration
  • Marketo Integration
  • HubSpot Integration
  • SSL Encryption
  • GDPR Compliance
  • Google Single Sign-On (SSO)
  • Converting SSO (Okta & OneLogin)
  • 1:1 Ad-to-Page Personalization
  • Real-Time Visual Collaboration
  • Editable Global Blocks
  • AMP Pages & Experiences
  • Direct Lead-Bypass
  • Audit Logs
  • Guaranteed Uptime-Converting SLA
  • Ad Spend Conversion Attribution
  • Page Migration Services
  • Dedicated Launch Specialist
  • Customer Success Manager
  • Custom Feature Implementation

Key Features of LeadPages

Before moving to the in-depth comparison let’s have some overview of the basic features of LeadPages. The main features are as below:

Drag and Drop editor

LeadPages offers an easy drag and drops editing feature which makes building landing pages simple and smooth.

Variety of Templates

It offers more than 130 drag and drops Templates. These templates are free of cost. And it also has a variety of premium templates as well.


LeadPages integrate with many popular tools like webinar and email marketing tools, payment gateways, and more.

A/B Split Testing

LeadPages also included A/B Split Testing to optimize your landing pages.

Full Website Building

Other than building strong landing pages, you can use the same drag and drop feature to build websites.

Alert Bars

For growing and promoting your offers one can easily design eye-catchy notification bars.

Hosted Landing Pages

No need to worry about hosting landing pages, LeadPages is here to take care of that.

Key features of Instapage

Flixible Drag and Drop Editor

Instapage offers a grid-free drag and drops editing feature for building landing pages flexibly.

Variety of Free Templates

It offers 200+ free templates and 100+ premium templates. So, one will get a huge number of different templates for building landing pages.

Hosted Landing Pages

Don’t worry about hosting your landing pages. Instapage going to host your landing pages.

A/B Split Testing

A/B Split Testing also included in Instapage which helps in better optimization of landing pages.

Helpful Collaborations Tools

One can leave comments on any section of the landing page draft. Itā€™s great for the team.

Easy Analytics

It is easy to connect with your favorite third-party integration also check out dashboard analytics.

LeadPages vs Instapage: Features Comparison

It’s time for a full-fledged comparison between LeadPages and Instapage. Both are highly popular and strong in their own way. If you are confused between the two, I will make it easy for you by giving a full review of their features.

1. Templates

The first step in building landing pages is a template. Both the tools offer a variety of templates.

In LeadPages, more than 130+ templates are available for drag and drop editing. 

The following types of pages are span by these templates:

  • Launch
  • Lead Capture
  • Opt-In
  • Newsletter
  • Checkout
  • Ebook
  • Upsell Bonus
  • Sales
  • Promotion
  • Video
  • Webinar
  • Thank You etc.

Also, one more good thing here is one can sort templates by industry.

Talking about more features of LeadPages is one can sort of high converting to find landing page templates. This feature is going to help in finding out the right template quickly out of these 130+ templates.

All the templates which LeadPages offers are highly different and beautiful.

Other than free templates it also offers 100+ premium paid templates.

Instapage also offers a huge number of highly designed templates. It has more than 200 templates. You can sort these templates by the campaign. Like of LeadPages, its templates are also well designed and different.

If we compare both the tools templates, then Instapage is a winner as it offers more templates. On the other hand, LeadPages has limiting and premium options there.

2. Landing Page Editor

Both the tools offer drag and drop e but both tools editor functions differently.

In LeadPages, one get access to two types of editors:

  • Standard Editor
  • New drag and drop editor

It has a grid-based layout which helps in building designs. You need to set rows and columns and then drag elements individually into locations.

 It also has a very homely interface and one can resize individual columns using drag and drop.

It also has Slidebar, use for:

  • Adding a new landing page
  • Can style page sections
  • Also can set up analytics

LeadPages used grid-free drag and drop editor while Instapage uses free from drag and drop editor. Here the advantage is that you are not only limited to specific rows and columns but you can easily drag landing page elements anywhere on the page.

Instapage also provides suggestions about placing each element properly but you can ignore these suggestions accordingly and can place them anywhere where you want.

For your design, you can set more style by using the menu area provided by Instapage.

Both the tools have a very different and effective approach for landing pages editor. One has a grid-based system and the other has a free-form system. Now, it’s totally up to you which one you prefer.

3. Available Widgets

Widgets include elements such as:

  • Text
  • Buttons
  • Videos
  • Images
  • Forms

One will get all the core widgets in both tools.

LeadPages offers about 18 widgets. These are as follows:

  • Text
  • Button
  • Headline
  • Line
  • Space 
  • Image
  • Video
  • Countdown
  • HTML
  • Form
  • Checkout
  • Comments
  • Social bar
  • Progress bar
  • Calendar + Text
  • Image + Text
  • Social share
  • Social Like

By using the widget interface you can customize some widget aspects in all the widgets. For example, in the form widget you are unable to do:

  • Add form fields
  • And can manage Integrations with a third party and many more.

The interesting widget you will only find in LeadPages is Checkout. Here you can sell digital products via Stripe. Other than these, LeadPages also take care of the delivery process. So with the help of LeadPages, one can easily send webinars, etc.

In Instapage, you will get 11 different widgets. These widgets as follows:

  • Instablocks
  • Headline
  • Paragraph
  • Image
  • Video
  • Form
  • Button
  • Social
  • Timer
  • HTML
  • Shapes

Instapage also has special widgets for maths which are missing in LeadPages:

  • Comments
  • Progress Bar
  • Checkout module
  • Icon

You can also edit these widgets to some aspects like LeadPages.

4. Responsive Design

User experience will go to be great with these tools. As both the tools create a hundred percent responsive leading pages.

LeadPages landing pages are super responsive. You can design and preview your landing pages. But in the preview interface, you are not allowed to make edits.

On the other hand, Instapage landing pages are equally responsive. But it gives you the advantage that you can control the pinpoint mobile design of landing pages.

You can group multiple widgets together. You just need to drag to ” select multiple elements”. Also with Instapage, you can totally edit your page mobile version by using the same drag and drop. And can hide some elements from appearing on mobile as well.

Overall, Instapage responsive tools are stronger than LeadPages.

5. Lead Magnet Functionality

Lead magnet functionality is very important in increasing conversion rates. Both LeadPages and Instapage going to help you in implementing a lead magnet into your page.

In LeadPages, after visitors fill your form nowhere you need to specify what next to do. LeadPages account helps you in managing lead magnets via the lead magnet delivery section.

Instapage also helps in managing lead magnets and also in delivering lead magnets.

When you choose to edit the form widget, you can also choose what visitors do after filling the form. These are the options to deliver a file:

  • Upload to Instapage’s server
  • Host on own server

Overall, with both the tools it’s easy to manage and deliver lead magnets.

6. Landing Page Publishing Option

The next step after completing building landing pages is publishing for driving traffic to the page.

In LeadPages publish of landing pages live on a subdomain like blogging wizard.pages.co.

You will find few options to bring it to your page. A WordPress plugin is easy to use. Just need to login to the lead pages account through the plugin. And can start publishing designs if LeadPages as pages on the site.

If want to go for other publishing options then it’s also very simple to use. In this, just add a shortcode snippet where your page will appear as per your choice, and the rest leave it to lead pages. It will handle all of it.

In Instapage, you can also publish your landing page as a subdomain. Bit need to bring it on your personal site through these operations.

  • Custom domain
  • WordPress
  • Drupal
  • Facebook
  • Demo Page

For example, if you have a WordPress site, then the Instapage plugin is easy to use. Here you also get the option to publish your landing page onto Facebook.

7. A/B Split Testing

LeadPages and Instapage both offer A/B Split Testing. From your main dashboard, you can create a split test.

 After entering the interface you can:

  • Choose your control page
  • Create a variant
  • Choose how to distribute traffic
  • And start your test

Instapage also has the same steps. One difference is to launch a new test inside the landing page editor unlike in LeadPages.

There can add as many variations as you want. And also switch between these variations very fast.

Overall, there is no much difference in this feature in LeadPages and Instapage. But lead pages are a little more intuitive than Instapage.

8. Analytics options

In both the tools it’s easy to integrate with popular third-party integration. Both have almost the same analytics tools but Instapage has an additional feature which is heatmaps. But heatmaps are only available in its higher pricing plans.

In LeadPages while building landing pages you can easily and always add tracking codes.

Leadpages also has a dashboard interface other than third-party services. In this interface, you can easily see your traffic, conversion rate, etc for your pages.

In Instapage, it is super easy to add third-party tracking to your landing page. Also a detailed dashboard interface section.

In Instapage you can see:

  • Traffic
  • Conversion rates
  • Cost per visitor
  • Heatmaps

LeadPages Features that aren’t in Instapage

Till now we did one on one features comparison between LeadPages and Instapage. Now we will discuss some special features offered by both the tools individually.

Firstly letā€™s see LeadPageā€™s specific features which aren’t in Instapage.

  • Leadboxes

Leadboxes allow you to design popups by using a similar drag and drop editor. You can also trigger these popups by timing and by actions. Another good factor is one can use these lead boxes on regular pages.

  • Integrated Facebook ads

In LeadPages one can easily create  Facebook ads that fit right to your leading pages.

  • Lead links

It’s easy in LeadPages to automatically signup by subscribers to your webinar etc just by clicking on the link.

  • Leaddigits

It lets subscribers opt through their mobiles.

  • Website Building

By using the same leadpages builder one can easily build a website entirely like Wix.

  • Alert Bars

For promoting email lists you can easily create alert Bars or notification bars. Also, can use these notification bars for landing pages or for other pages, or for both.

Instapage unique features which aren’t in LeadPages

LeadPages and Instapage have many similarities but now let’s see some unique Features of Instapage which are lacking in LeadPages.

  • Easy Collaboration

Easy Collaboration can be done while designing landing pages. Also, people can comment on the actual landing page.

  • Audit log

In your account, you can track changes and edits to your landing page.

  • Instablocks

Instablocks allow you to reuse your blocks, can save these blocks for reuse on other pages. These blocks are basically a group of elements like footer, header, etc.

Spread Love and May God Bless you.


1.What Is LeadPages?

LeadPages is a tool that helps in building landing pages and sales pages. It is a dedicated landing page builder. It also has many features in this regard.

2.What is Instapage?

Instapage is used for building landing pages for online marketing and for promoting campaigns easily.

3.Which is more affordable?

LeadPages is more affordable than Instapage.

4.Is Instapage free?

No, it doesn’t offer any free plan but yes one can try its plan for free. Its business plan offers 14 days free trial.

5.Can I have a landing page without a website?

Yes, you can have a landing page without a website. One can host landing pages independently.

 LeadPages vs Instapage: Final Words

We have discussed the in-depth comparison of  LeadPages vs Instapage. Both are the best tools in it’s their own ways, get one that is best for you.

Instapage. Both the tools are very strong. We have also provided major differences between the two. We have also discussed their pricing plans. In terms of pricing, LeadPages is definitely a good choice as it is affordable than Instapage. Read the article fully and choose the best one for you as per your need.

Hope you like this article on LeadPages vs Instapage.

Best of Luck.

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