Mailpoet Vs Mailchimp 2021: Which One Is The Best For Email Marketing?


MailPoet Vs Mailchimp🤑 and Comparison Between MailPoet Vs Mailchimp Pricing. Check out the Difference Between MailPoet Vs Mailchimp and Choose better for your business.

When we talk about email marketing tools then only two options come to mind i.e, Mailpoet vs Mailchimp email marketing tools.

These tools are the best plugin in WordPress in terms of Email Marketing

Well sometimes many people are confused which email marketing tools are best to get their desired results ?

email marketing tools in WordPress. Help you to pick the right plugin to grow your business to the next level.

In this article, I will provide you an in-depth comparison between MailPoet Vs Mailchimp. I am sure after reading our comparison, it will help you in choosing the best for you out of these two.😇

We’re covering all necessary information & detailed comparison between Mailpoet vs Mailchimp email marketing tools in WordPress. Help you to pick the right plugin to grow your business to the next level.

Keeping the importance of your time in mind. So, without any further due, let’s get deep into the MailPoet Vs Mailchimp review.

Mailpoet Vs Mailchimp

We all know this is one of the Top most Email marketing tools in industry. 


We are also called the All-in-One Email Marketing tool for growing business. Now Mailchimp has millions of customers using their services and Actually getting the results they’re looking for.

Today Mailchimp offers more than email marketing services like – Landing page creation/ Social media posts/ Facebook and Google ads/ Retargeting Ads/ Marketing automation and More.


MailPoet, it is one of the Powerful email marketing tools built for WordPress. Well Mailpoet is WordPress centric email marketing plugin.

The best part in MailPoet is, they offer only One thing Email Marketing Service, and They offer this service well. Mailpoet sends the best Email directly from WordPress. MailPoet has 300k user’s across the world.

In MailPoet, two things like competitive edge

  • Everything inside WordPress: With the help of MailPoet you can design & send New Engaging Newsletter without leaving your WordPress dashboard. It’s super Easy to Use & Start Email marketing.
  • Minimal Learning Curve: Mailpoet is Super Easy to set up and Use. Even if you’re a beginner you can create your first Email Campaign in a few minutes because of MailPoet Good interface and Super easy to use.

In this article we’re going to discuss major differences and Their Best Uses for doing email marketing. For your Convenient We’re comparing these two plugins side by side so that you don’t need to focus too much to make decisions which plugin is best for you. We Announce Winner At the End after complete comparison.

So, When choosing your Email Marketing plugin we make sure that all comparisons between Mailpoet vs Mailchimp and their Points must be important for you to consider which one is best.

Let’s Start all Major Features Comparison between Mailpoet vs Mailchimp

1. Email Marketing Within WordPress

Mailpoet is One of the Best Email Marketing tools in terms of Manual and Automated Email Marketing. Because in MailPort you can Design, build and Send Emails and Newsletter Manually and Automatically directly from WordPress dashboard. It’s Easy to access and No Technical Skills required.

Mailpoet doesn’t Require Any Account registration or account activation like Mailchimp. 

In MailPoet you install/ configure and Design Emails Easily and Send to your Targeted Customers. With MailPoets its easy to engage with your audience through Newsletters and Emails.

Strong chances when you send to your audience Get ready for more Subscribers in your newsletter.

Simply, with MailPoet You easily Run your Email marketing Campaign nurturing your Audience just by using WordPress dashboard. In Mailchimp email marketing tools you get additional features but they’re paid not free as MailPoet Email marketing Tool.

So, in this Battle MailPoet tool wins.

2. Learning Curve

In Mailchimp Email Marketing tool when you use to send newsletter, mailchimp has a bit of a learning Curve. In Mailchimp plugin it has an amazing UI and Lots of Great Features. But in mailchimp if you want to send a Newsletter to your targeted audience you need to do whole lot of configuration or setup System – like domain Verification / Linking API /  other Technical Steps (If Required)

It Means in marketing purpose you can Market your audience / Nurture them / Deliver your Email and Newsletter but if You’re one who looking for Super Easy Setup not doing any technical work in that way mailchimp may not be the right option for you. And that’s where MailPoet Comes.

In MailPoet, It’s Completely easy to set up your Desired Campaign as Simple as Installing plugin in WordPress. All you need to do just select the Email Or Newsletter you want to send to your Target Audience and then you can Start Designing your campaign through campaign builder super easy to use and build a campaign in a few Minutes. This is a Drag and Drop tool.

Overall, when it comes to using all features without doing any technical Set-up or any Manual work then we choose Mailpoet as Light and Easy plugin to use without putting efforts. You’ll see that creating campaigns in Mailpoet is So Easy.

3. Email Stats and Analytics

This is Something you need to look Seriously, When we Talk about Mailpoet Email Marketing tool, in terms of Email Stats and Analytics they offer basic levels of Email Stats Like – Open Rate and Click Rate in Mailpoet free Version. Because for Advance delivery Report and High Statics you need to upgrade your plan to a Paid plan. 

WAIT ! If You’re a user of MailPoet then big Surprise for you i.e, you get paid Premium plan for free if you’ve 1000+ Subscribers.

In Mailchimp, This is completely at the next level. Even Mailchimp free Version gives you advanced level features like delivery insight, open/click rates, comparison to industry average, top links, top locations and many more..

Mailchimp wins this battle.

4. Email Campaign( Post Notification Emails)

 In this feature let me tell you the truth, MailPoet and Mailchimp both have Great Drag and Drop Email builders. Where MailPoet offers 50 Pre-built email templates in their Free Version. Whereas in Mailchimp most of their Pre-built email templates are available in paid plan only.

Mailchimp Email Builder offers Such as ability to insert gift / Instagram Posts and many exciting additional features. Mailchimp Email Builder is like a content studio.

That’s something New, it’s a Tie between Mailpoet and MailChimp email marketing tool.

When we talk about Post Notification Email

Mailchimp sends post notifications by WordPress site’s RSS. It’s by default, because wordpress sends the entire post content in the RSS feed.

There is a limitation in mailchimp to edit or customise post notification emails.

On the other hand, MailPoet have Robust integration with WordPress that enables to pull post information from WordPress databases. Thanks to this Integration with WordPress now you’ve tons of editing options and Customising options in your Email notifications in its Automatic Latest Content.

This results, you creating far more content with lots of editing in post notification with MailPoet.

In MailPoet it takes less than 15 minutes to create post notification emails.

Stills it’s TIE, Mailchimp (Newsletter and Drip campaigns), MailPoet (Post notification Email).

5. Email Delivery Options

MailPoet offers three Email delivery options:

  1. Email Delivery via your web Host: If we talk about this method, this way you can actually reduce your Email marketing expense. But if it’s free keep in mind that it has very Poor email delivery rates. And still you’re using this method to over limit your account can be suspended or terminated.
  1. Email Delivery Via 3rd-Party Services: Yes, You can go with third party option, mailpoet support third party like Amazon SES or SendGrid to Emails. By using third party method you can send emails
  1. Email Delivery via MailPoet’s Email Sending service: Mailpoet uses their own Email sending services. MailPoet email delivery service capable of sending 50,000 Email Per hour. The Best part is, you can enjoy this service without spending money. It’s completely free. Where You can send Unlimited emails upto 1000 subscribers for Free.

In Mailchimp, As We already know that mailchimp offers world class Email delivery rates  Because email are sent via Industry leading infrastructure.

6. FREE Plan : Subscriber & Email Limits

 Mailchimp offers a Free Plan that you can use, in this free plan you get 2000 Subscribers limit with maximum email sending capacity 12,000/Month.

Mailpoet offers its Premium Plan for absolutely Free upto 1000 Subscribers limit. This Means you can Enjoy all Premium features offered by MailPoet Such as Brand removal, Advance Analytics and WooCommerce Emails all for Free Till 1000 Subscribers.

There Are Two takeaways :

  1. MailPoet offers unlimited email send to 1000 subscribers & Personally this is a Great deal to use it. In Mailchimp you can send 12,000 email/Month for upto 2000 Subscribers.

2. Mailpoet is the only Premium Plugin in the market that offers you all Premium features in its free Plan upto 1000 Subscribers.

7. Comparison of Paid Plans 

In Mailchimp Paid Plans like Subscriber Based Plan and Pay-As-You-Go pricing model. 

In Subscriber Based Plan having features like:

  • $9.99/Month for 500 Subscribers
  • $14.99/Month for 500 Subscribers 
  • $299/Month for 10,000 Subscribers

MailPoet offers two Premium plans:

  1. The First plan we’re talking about is, $149/Year that offers all the Premium newsletter features but without Email Sending Services. This Plan for those is Most Valuable who have a large number of Subscribers and Wants to nurture their audience so you can go with this plan to optimise your Email Marketing Campaign.
  1. The second plan Includes Premium features plus you get MailPoet Email sending services. This plan starts at $15/Month for 1,250 Subscribers. Remember your First 1000 Subscribers services are Absolutely Free all Premium tools . And After reaching 1000 Subscribers mailpoet charges its essential plan.

A/B TESTING: In MailPoet they don’t offer any A/B Testing in their Services but in other hand, MailChimp offers A/B Testing in their essential Plan so that you can get desired results.

So, if you’re looking for A/B testing Email marketing tools then you need Mailchimp this time. They offer the best possible A/B Testing Methods in your email Marketing Campaigns.

8. Automation Emails

MailPoet offers Automation Email (like welcome & drip campaigns) and the amazing thing is this Automation feature is by Default for Your 1000 Subscribers to get more Engagement with your Target audience. 

But Mailchimp offers this automation in their paid plan $14.99/Month for 500 Subscribers.

9. WooCommerce Integration

Mailchimp Support Email Integration with WooCommerce with plugin I.e, Mailchimp for Woocommerce. This Plug-in already used by 500,000+ Users but rating of this plug-in is only 2.3 that indicates users are not getting desired features they’re Looking for. 

Team of MailPoet said that they’re working on user’s requirements and make sure in future updates they’ll cover all their requirements in their Woocommerce plugin and Increase their Rating with Genuine Users.

After getting details, MailPoet soon to launch new features that inclu des:

  • Automated Transactional emails while Sign-up/ checkout/ First Purchase
  • Automated Product Recommendations Email Ex- Purchase this Category or purchase 
  • Customer segmentation, based on past purchase
  • Customer list and revenue per email

These Promises Given by MailPoet that they’ll add these features Soon in their plan.

So the winner is Mailchimp (Now) and MailPoet after they release these features.

Benefits of Email Marketing

Email Marketing we used for growing business Because:

1. Everyone Check Email Daily

Now emails becoming our primary source, we communicate with others professionally, we check our emails daily. Every professional Work/ Job letter/ Notice always come to our Email that’s why we can’t ignore the power of this Email Platform to grow our business

2. Much cost-effective

Email Marketing is much more cost effective than any other social media platforms. Seriously, you don’t need to spend lots of money in email marketing just by spending one time you massive results lifetime. 

3. Fastest Way to Increase Traffic on your website

If you’re Running a website or any Funnel and ready to start getting results, Email marketing gives you a boost. This is Cost effective method to drive traffic on your website easily. Just Send the audience a template or announcement Mail and they click and visit your Website.

4. Better Tracking And Analysis

The Best Tracking you can do with email Marketing because in email Marketing you can exactly analyze who checks your mail/ Who Open/ Who click your link etc depth analysis. This Helps you to Gain right idea about How to Nurture your audience and offer what they’re looking for.

5. Strength Relationship with Existing Customers

You can send Emails to nurture an audience/ wish them on their birthdays/ Give them your great deals/ give them values etc. this is the Easiest way to connect with your audience and Realise them their importance in your business.

6. Gain New Customers(Leads)

Suppose, you just have an Email List and Now you start Email Marketing and offer them the best services. Probably they are interested in your products or services So they become your client’s from leads. This is How you can build your New customers Easily.


Why Email Marketing is a Must for a Growing Business ?

Email Marketing is all about Gaining new Customers, getting their attention through email to our business. In Email Marketing our Main purpose to send the information/ offer/ Deal/ Notification so that our audience remember about us and our Work.

With the help of Newsletter and Emails You can Communicate with audience easily, nurturing your audience, find their Reqi and Fulfill through giving them values. 

Email Marketing Works for any business, either you’re a Blogger/Youtuber or any Agency, you can send your upcoming services/ New posts/ latest videos notification through Email Easily and If your targeted audience interested they’ll take action. With the Help of Email Marketing you can Generate Leads/ customer’s and gaining Results what you need to grow Business at next level.

So if you want to grow your business, email marketing is one of the best option and by using tools like – Mailchimp and Mailpoet as Per your Requirement.

MailPoet Vs Mailchimp: Final Words

We have discussed the in-depth comparison of MailPoet Vs Mailchimp. Both are the best tools in it’s their own ways, get one that is best for you.

Mailchimp Email Marketing tools are for those who want more than just Email Marketing, that give them access to lots of more features to play / Try and Test to get Better Results. Like – Social Media, Paid ads, Retargeting ads, managing revenue it’s like a complete onlines business management dashboard for you.

If You’re requirements like Marketing based and Presence show in all social media type then you should go for Mailchimp Email marketing tool.

MailPoet is for those people who wants Simple Email marketing tool, only one thing to focus i.e, email Marketing or nurturing the audience. where you can manage this email marketing with WordPress dashboard. Just want to optimise your email list then this Tool is for you.

Overall, email Marketing is all about Growing your business, nurturing your leads and Generating Sales. You should pick the right tool based on your requirements.

Hope you like this article on MailPoet Vs Mailchimp.

Best of Luck.

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